Innovative Marketing

Metadata for this journal is being automatically enriched from connected scholarly data sources.

Journal information

Publisher

LLC "CPC "Business Perspectives"

Subjects

big data analysis · Business and Economic Development · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Environmental Sustainability in Business · HF5410-5417.5 · innovation management · marketing · Marketing. Distribution of products · Organizational and Employee Performance · Technology Adoption and User Behaviour

Country

UA

Languages

EN

ISSN

1814-2427

E-ISSN

1816-6326

ISSN-L

1814-2427

Open access

Yes

OA since

2005

Publication years

2007–2026

APC (summary)

—

Website

Visit journal ↗

Journal Classification

Classification is derived from this journal’s 2024–2025 publications using the OpenAlex taxonomy.

Classification

Field / Subfield

Primary Field

Social Sciences

Primary Subfield

Sociology and Political Science

Domain

Social Sciences

Confidence

Low

Publications classified

185

Classification version

OAJF Classification v1.1

APC records

OPENALEX · 2026

595 EUR

DOAJ · 2026

1,395 EUR