Management şi Marketing

Metadata for this journal is being automatically enriched from connected scholarly data sources.

Journal information

Publisher

Springer Nature

Subjects

Business · business development · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Entrepreneurship Studies and Influences · Environmental Sustainability in Business · HF5001-6182 · managerial methodology · Technology Adoption and User Behaviour

Country

CH

Languages

EN

ISSN

1842-0206

E-ISSN

2069-8887

ISSN-L

1842-0206

Open access

Yes

OA since

2026

Publication years

2015–2025

APC (summary)

—

Website

Visit journal ↗

Journal Classification

Classification is derived from this journal’s 2024–2025 publications using the OpenAlex taxonomy.

Classification

Field / Subfield

Primary Field

Business, Management and Accounting

Primary Subfield

Marketing

Domain

Social Sciences

Confidence

Medium

Publications classified

57

Classification version

OAJF Classification v1.1

APC records

OPENALEX · 2026

300 EUR

DOAJ · 2026

1,690 EUR

DOAJ · 2026

1,490 GBP

DOAJ · 2026

1,990 USD