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South Asian Journal of Marketing
Metadata for this journal is being automatically enriched from connected scholarly data sources.
Journal information
- Publisher
- Emerald Publishing
- Subjects
- brand management · Business · consumer behavior · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · COVID-19 Pandemic Impacts · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Impact of Technology on Adolescents · international marketing · marketing management · sales management and retailing · sustainability marketing · Technology Adoption and User Behaviour
- Country
- GB
- Languages
- EN
- ISSN
- 2719-2377
- E-ISSN
- 2738-2486
- ISSN-L
- 2719-2377
- Open access
- Yes
- OA since
- 2021
- Publication years
- 2021–2025
- APC (summary)
- —
- Website
- Visit journal ↗
Journal Classification
Classification is derived from this journal’s 2024–2025 publications using the OpenAlex taxonomy.
- Classification
- Field / Subfield
- Primary Field
- Social Sciences
- Primary Subfield
- Sociology and Political Science
- Domain
- Social Sciences
- Confidence
- Low
- Publications classified
- 10
- Classification version
- OAJF Classification v1.1
APC records
- DOAJ · 2026
- No APC