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Metadata for this journal is being automatically enriched from connected scholarly data sources.
Journal information
- Publisher
- Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
- Subjects
- Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Environmental Sustainability in Business · marketing · Marketing. Distribution of products · Regional Development and Management Studies · Technology Adoption and User Behaviour
- Country
- HR
- Languages
- EN, HR
- ISSN
- 0353-4790
- E-ISSN
- 1849-1383
- ISSN-L
- 0353-4790
- Open access
- Yes
- OA since
- 2006
- Publication years
- 2016–2025
- APC (summary)
- —
- Website
- Visit journal ↗
Journal Classification
Classification is derived from this journal’s 2024–2025 publications using the OpenAlex taxonomy.
- Classification
- Field / Subfield
- Primary Field
- Business, Management and Accounting
- Primary Subfield
- Marketing
- Domain
- Social Sciences
- Confidence
- Low
- Publications classified
- 34
- Classification version
- OAJF Classification v1.1
APC records
- DOAJ · 2026
- No APC